Webinar Hosting - How To Increase Your Site Traffic
Webinar hosting is an arrangement by which organizations host webinars of varying lengths, allow people to attend those webinars using software, and then charge a fee (usually per attendee) for each individual who uses the webinar. The host will generally charge either a fixed monthly fee or a set setup fee. The setup fee is intended to cover hardware and software, plus promotion. The monthly fee allows the host to make a profit from webinars. This article looks at some of the ways that webinar hosting can be used.
There are several kinds of presentations, which are used in webinar hosting. Most commonly, a presenter will give a written presentation, often on a computer screen. He will introduce his audience, give a Q&A session, discuss one topic, answer questions, suggest another topic, etc., as needed. The topics are predetermined, although sometimes the presenters can contribute something in their opening or closing remarks. After the introduction, the presenter will welcome attendees, typically with an introductory slide and then ask them to stand up and take their place at the front of the room. At this point, it is the turn of the host to introduce the topic of the webinar, sometimes followed by brief comments about how long it will be, how attendees can help/sign up, etc.
In addition to the presentation content, webinar hosts usually provide background information on what has been discussed during the course of the program. Some of this may include graphics, videos, streaming audio from blogs/websites associated with the topic of the webinar, and so forth. Often, attendees will receive a link to a blog which contains further information about the presenter and his background, so they can learn about him before he speaks. The more the presenter interacts with his audience, the more likely that he will come across as a real person, and not just some automated avatar in cyberspace.
One way to distinguish between webinars to live webinar series is the use of external software to facilitate the delivery of the presentations. Most webinar hosts offer a software solution which allows participants to watch the presentation live on their computers, on the Internet, through a URL, etc. Typically, this solution is offered as part of a paid service. Webinars can also be delivered as a "one-time deal" using an online casting service such as Livestream or iLoveThis. The advantage of this is that people can watch the webinar at any time in the future (as it was happening) as opposed to being stuck at the event where the webinar was being held. However, there is usually an ongoing cost for webinar hosting.
Live webinar hosting platforms allow for many more ways to interact with the speaker. The basic platform consists of a remote server from which anyone connected to the Internet can view the presentation. In addition to allowing viewers to view the presentation, some of these platforms also allow for attendees to ask questions via chat, submit comments via group boards, etc. In addition to allowing for interaction with the audience, many people have discovered that the ability to capture feedback can greatly increase the success of a presentation. This feedback system can be extremely valuable for helping to make sure that all of the information provided is of high quality. In short, many people find webinar hosting platforms very useful when they want to share their presentations with large audiences, interact with their audience, and also get feedback from all of their attendees.
There are several different types of hosting options available today. A few of the most popular include: On-demand, which is provided by the hosts themselves, as well as being the most cost-effective option; Cloud-based, which is hosted on a third-party server and therefore doesn't need to charge the host for use of the space; Hybrid, which combines aspects of on-demand and Cloud; and the most affordable option, which is a fully managed service hosted on the provider's own infrastructure. The most popular option is probably the Cloud-based option, since it allows the host to manage the schedule, pricing, security, etc... Whereas the other options are either on-demand or semi-customized, where the host has more control over the specifics of the program. The biggest advantage of using an automated system is that you don't have to worry about managing or monitoring your program!
Once you have chosen your webinar software, the next step is to plan out the content, and of course, the timing! If you're looking to attract leads to your business, then obviously you want to give your presentation during a time when your target audience is most likely to be at their desks. If you're hoping to convert potential customers into actual customers, then you want to give your webinar at a time when most potential customers are at their computers, on the internet, anyway! You want to present your presentation in a way that makes sense to your potential customers, regardless of where they are! Your goal as a marketer is to ensure that your prospects get the information and direction that they need from you, at a time that will not only help your business but will also help them better understand the products and services that you provide.
Most webinar hosting providers offer a pre-recorded presentation, with an added bonus of a live video presentation. If you're planning on having this type of presentation, then you'll definitely want to look for a provider that offers both features, since it can make a huge difference to your success. Also, make sure that your webinar software has the capability to allow the presenter to upload the webinar live to their website, so that the presenter can view the presentation at any time, day or night!
There are several kinds of presentations, which are used in webinar hosting. Most commonly, a presenter will give a written presentation, often on a computer screen. He will introduce his audience, give a Q&A session, discuss one topic, answer questions, suggest another topic, etc., as needed. The topics are predetermined, although sometimes the presenters can contribute something in their opening or closing remarks. After the introduction, the presenter will welcome attendees, typically with an introductory slide and then ask them to stand up and take their place at the front of the room. At this point, it is the turn of the host to introduce the topic of the webinar, sometimes followed by brief comments about how long it will be, how attendees can help/sign up, etc.
In addition to the presentation content, webinar hosts usually provide background information on what has been discussed during the course of the program. Some of this may include graphics, videos, streaming audio from blogs/websites associated with the topic of the webinar, and so forth. Often, attendees will receive a link to a blog which contains further information about the presenter and his background, so they can learn about him before he speaks. The more the presenter interacts with his audience, the more likely that he will come across as a real person, and not just some automated avatar in cyberspace.
One way to distinguish between webinars to live webinar series is the use of external software to facilitate the delivery of the presentations. Most webinar hosts offer a software solution which allows participants to watch the presentation live on their computers, on the Internet, through a URL, etc. Typically, this solution is offered as part of a paid service. Webinars can also be delivered as a "one-time deal" using an online casting service such as Livestream or iLoveThis. The advantage of this is that people can watch the webinar at any time in the future (as it was happening) as opposed to being stuck at the event where the webinar was being held. However, there is usually an ongoing cost for webinar hosting.
Live webinar hosting platforms allow for many more ways to interact with the speaker. The basic platform consists of a remote server from which anyone connected to the Internet can view the presentation. In addition to allowing viewers to view the presentation, some of these platforms also allow for attendees to ask questions via chat, submit comments via group boards, etc. In addition to allowing for interaction with the audience, many people have discovered that the ability to capture feedback can greatly increase the success of a presentation. This feedback system can be extremely valuable for helping to make sure that all of the information provided is of high quality. In short, many people find webinar hosting platforms very useful when they want to share their presentations with large audiences, interact with their audience, and also get feedback from all of their attendees.
There are several different types of hosting options available today. A few of the most popular include: On-demand, which is provided by the hosts themselves, as well as being the most cost-effective option; Cloud-based, which is hosted on a third-party server and therefore doesn't need to charge the host for use of the space; Hybrid, which combines aspects of on-demand and Cloud; and the most affordable option, which is a fully managed service hosted on the provider's own infrastructure. The most popular option is probably the Cloud-based option, since it allows the host to manage the schedule, pricing, security, etc... Whereas the other options are either on-demand or semi-customized, where the host has more control over the specifics of the program. The biggest advantage of using an automated system is that you don't have to worry about managing or monitoring your program!
Once you have chosen your webinar software, the next step is to plan out the content, and of course, the timing! If you're looking to attract leads to your business, then obviously you want to give your presentation during a time when your target audience is most likely to be at their desks. If you're hoping to convert potential customers into actual customers, then you want to give your webinar at a time when most potential customers are at their computers, on the internet, anyway! You want to present your presentation in a way that makes sense to your potential customers, regardless of where they are! Your goal as a marketer is to ensure that your prospects get the information and direction that they need from you, at a time that will not only help your business but will also help them better understand the products and services that you provide.
Most webinar hosting providers offer a pre-recorded presentation, with an added bonus of a live video presentation. If you're planning on having this type of presentation, then you'll definitely want to look for a provider that offers both features, since it can make a huge difference to your success. Also, make sure that your webinar software has the capability to allow the presenter to upload the webinar live to their website, so that the presenter can view the presentation at any time, day or night!
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